Digital Services

Squaretree offers digital services and training to build strategic connections for your brand. We focus on excellence from the high-level to the details so you can focus on your goals.

 
 
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WordPress

  • Domain name research and registration

  • Hosting set-up

  • Wireframe and site map

  • Strategic analysis to ensure design tracks users toward your goals

  • Content analysis and recommendations - Do this before investing in a new site!

  • Usability and accessibility analysis

  • Navigation design

  • Website design and development

  • Image sourcing

  • Customization of brand standards for the website interface

  • Search engine optimization (SEO) for existing content

  • Google Analytics set-up

  • Documentation of website standards and processes

  • Integrations with e-newsletter, CRM, donation forms, social media and third party apps

  • Staff training

  • Ongoing maintenance and updates

 
 
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Social media

  • Strategic planning and integration

  • Scope development - Make sure you’re investing in the right areas

  • Set-up for new brands

  • Creation of original content

  • Posting - Including Instagram and Facebook Stories

  • Content calendar

  • Monitoring and engagement

  • Content curation

  • Website optimization for social media

  • Facebook Messenger marketing

  • Development of social media standards and guides

  • Analytics and reporting

  • Audience research and feasibility

  • List development - Reach contacts, influencers, media and advocates

  • Graphic design (photography, images and video)

  • Live event support - Live-tweet as your brand, set up interactive channels for guests or stream live video from social media

  • Paid advertising

  • Staff training

  • Key channels: Instagram, Facebook, Twitter, LinkedIn, Facebook, Snapchat, Pinterest, new media