Squaretree’s Favorite Digital Tools

 

Unless they’re labeled, all the tools are free to use.

 
 

DESIGN

Adobe Creative Cloud Express
Fantastic drag-and-drop graphic design tool. Add your brand font and colors, and watch Express generate tons of branded designs for you. Create PDFs, infographics, business cards and animations. Express even creates videos for social media. If you have Adobe Creative Cloud (paid), enjoy close integration between CC and Express. Formerly known as Adobe Spark.

Canva
Similar to Creative Cloud Express. The paid version is free for nonprofits. A word of caution: These tools are widely used, so be sure to modify the templates or avoid the most popular ones. Otherwise they may look dated and repetitive. Basing a design around your own photography is a great approach.

Figjam
Intuitive, ready-in-seconds collaborative whiteboard. Try out voting, mind maps, marketing diagrams and teamwork functionality. Integrates with Figma for bigger design needs.

Framer
A drag-and-drop, zero-code website design platform. Kick off your blog, build your business presence, redesign your portfolio, create an online CV or collect your favorite media. Brand new businesses, look at the Mini or Basic plan. Go for Pro ($25/mo) for the largest feature set.

Logology
Take a brand personality test and match with logos that fit your values. Then choose and customize your font, logo and colors. Pricing is reasonable—perfect for a startup. Even if you don’t use Logology’s suggested designs, you will gain clarity from the results of the free brand values quiz.

Yep.so
Launch a landing page and start collecting signups in less than 15 minutes. Their proven template is based on launch industry best practices. You’ll hone your messaging, see analytics and assess interest in your idea at an early stage.

 

 

Communicate

Dubsado
Manage client relationships and projects from start to finish. Free for up to 3 clients. Affiliate link.

Loom
Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live.

Explain and Send Screenshots
Capture or record a video of your screen, write text or arrows and share it. The safest extension with no outrageous permissions.

 

 

Analyze

Databox
See results and data insights in real-time with a simple, beautiful dashboard. Free for up to 3 databoards and up to 3 data sources (like Instagram, Facebook and email).

Datawrapper
Beautiful interactive data visualizations. You provide the data and choose a visualization format.

 

 

Color

Accessible Colors
Test combinations of text and backgrounds.

Adobe Accessibility Tools
Tweak color palettes that are color blind safe.

ColorSafe.co
Generate accessible color palettes. Enter a background color, and determine the styling of your text.

Coolors.co
Create the perfect palette or get inspired by thousands of beautiful color schemes. Start with one or a few colors, and generate compatible colors automatically.

CSS Gradient
Create a free colorful gradient background for your website, blog or social media profile.

Dopely Colors
A few ads aren’t too high a price to pay for Dopely’s tools: palette generator, gradient generator, color converter, color toner, color wheel, contrast checker, color blender, color mixer, color extractor, image hue rotator and color blind simulator.

 

 

Social media & digital ads

OpenGraph.xyz
Preview and generate Open Graph meta tags. See how Facebook and Twitter will view your website.

Facebook URL Debugger
Preview how your content will look when it's shared to Facebook and debug any issues with your Open Graph tags.

Facebook Ads Mockup Generator
From Influencer Marketing Hub, use this to see exactly how your ads will look.

Facebook Ad Specs & Mockup
Get the design recommendations and technical requirements for ads on Facebook, Instagram, Messenger and Audience Network. This is Meta’s official resource.

Later
Visually plan your social posts, publish automatically, and get tailored insights to help you reach more people on Instagram.

LinkedIn Post Inspector
See how your post will look.

Linktr.ee
Connect audiences to all your content with just one link. Use it in your Instagram bio.

Planoly
Visual planner and scheduler for Instagram.